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Monday, September 15
 

12:00pm

Social Hour
Mingle with fellow practitioners as attendees arrive for the content-rich Employee Advocacy Summit.  Select vendors will be on hand to answer questions about their products and services.

Moderators
avatar for Chris Boudreaux

Chris Boudreaux

Digital Strategy Executive, EY
Chris Boudreaux helps brands transform their business performance through digital and social media. He is a digital strategy executive at EY, he founded the web site Social Media Governance in 2009, and, in 2013, he published the book, The Most Powerful Brandon Earth, which helps organizations empower their employees in external social media. His work has been featured by Harvard Business Review, Inc. magazine, Consulting magazine, Forrester... Read More →
avatar for Susan Emerick

Susan Emerick

CEO & Founder, Brands Rising, LLC
Susan Emerick is the Founder of Brands Rising, LLC providing strategic advisory services in social media analytics, influencer engagement & employee advocacy. Prior to pursuing an entreprenuerial path, she lead a number of IBM's transformational social business & digital strategy initiatives which reshaped the way the global brand engaged in the internet era. Emerick has pioneered and scaled Employee Advocacy programs (Digital IBMer... Read More →

Monday September 15, 2014 12:00pm - 1:00pm
W Midtown Atlanta

1:00pm

Summit Kick-off
Speakers
avatar for Chris Boudreaux

Chris Boudreaux

Digital Strategy Executive, EY
Chris Boudreaux helps brands transform their business performance through digital and social media. He is a digital strategy executive at EY, he founded the web site Social Media Governance in 2009, and, in 2013, he published the book, The Most Powerful Brandon Earth, which helps organizations empower their employees in external social media. His work has been featured by Harvard Business Review, Inc. magazine, Consulting magazine, Forrester... Read More →
avatar for Susan Emerick

Susan Emerick

CEO & Founder, Brands Rising, LLC
Susan Emerick is the Founder of Brands Rising, LLC providing strategic advisory services in social media analytics, influencer engagement & employee advocacy. Prior to pursuing an entreprenuerial path, she lead a number of IBM's transformational social business & digital strategy initiatives which reshaped the way the global brand engaged in the internet era. Emerick has pioneered and scaled Employee Advocacy programs (Digital IBMer... Read More →


Monday September 15, 2014 1:00pm - 1:15pm
W Midtown Atlanta

1:15pm

Advocate Stories From the Field
Employee Advocacy programs benefit the brand and the employees who participate. But before they join, employees usually want to know, “What’s in it for me?” This panel features passionate and experienced employee advocates who will discuss their motivations, benefits to them, and ideas for you to motivate employees to participate in your program.

Listen to an Audio Intro from Louis Richardson



Moderators
avatar for Susan Emerick

Susan Emerick

CEO & Founder, Brands Rising, LLC
Susan Emerick is the Founder of Brands Rising, LLC providing strategic advisory services in social media analytics, influencer engagement & employee advocacy. Prior to pursuing an entreprenuerial path, she lead a number of IBM's transformational social business & digital strategy initiatives which reshaped the way the global brand engaged in the internet era. Emerick has pioneered and scaled Employee Advocacy programs (Digital IBMer... Read More →

Speakers
BB

Ben Brenneis

Product Specialist and Sprint Product Ambassador, Sprint
Ben loves all things phones and technology related, which lead him to volunteer for the Sprint Ambassador program. As a participant, he's been trained to engage in social media and has become an active blogger on the Sprint Community. He's passionate about sharing his experiences with the newest devices to help customers make informed purchasing decisions.
avatar for Mike Ambassador Bruny

Mike Ambassador Bruny

Brand Ambassador
Michael once served as one of Intel's most committed brand ambassadors. During his time, Michael helped to align the vision and heart of Intel with the outside world through Intel employees.
BF

Brian Fanzo

Chief Digital Officer and Partner, BroadSuite
As a free agent, Social Technology Evangelist leading digital change for social businesses Brian has deployed, managed and been the ambassador for multiple social business solutions from enterprise to government to startup.  Brian is a social technology evangelist who focuses on culture and communication then implementing technology to increase productivity and employee engagement.
avatar for Louis Richardson

Louis Richardson

Storyteller & Enthusiast, Creativity Advocate, IBM
Louis is a passionate Storyteller & Enthusiast, Creativity Advocate, leading Social Business & Smarter Work engagements with IBM Clients Globally | | Listen to why Louise Richardson is excited to speak at the EmployeeAdvocacy Summit! http://bit.ly/1pVuyyp 


Monday September 15, 2014 1:15pm - 1:35pm
W Midtown Atlanta

1:45pm

Performance and Risk Management Through Training
Training your people can be a real challenge when you think about the various segments within your employees, business units, and geographies. This session explains different types of training, how they can be used to manage performance and risk, and tips to get more of your organization involved.

Speakers
avatar for Liz Bullock

Liz Bullock

CEO and Co-Founder, Social Arts & Science Institute (SASI)
Passionate about coaching and inspiring employees to use social media to deepen customer relationships and be a more effective business. Liz is CEO and Co-founder of Social Arts & Science Institute, LLC (SASI), which is focused on empowering organizations to scale employee social engagement to build trust and business results.


Monday September 15, 2014 1:45pm - 2:05pm
W Midtown Atlanta

2:15pm

Laws and Regulations That You Need to Know
Laws that affect employee advocacy programs, legal issues that are still evolving, privacy issues and security considerations in employee advocacy programs.

Speakers
avatar for Jim Dudukovich

Jim Dudukovich

Senior Marketing, Digital & Social Media Counsel, The Coca-Cola Company
Jim Dudukovich is Senior Marketing, Digital & Social Media Counsel with The Coca-Cola Company, where he has worked since 1998. In this role Jim provides legal expertise on global social media initiatives, negotiates sports and entertainment marketing transactions, and advises and counsels his business partners on advertising, marketing, and sponsorship issues. Jim is active in the advertising industry, including as Co-Chair of the Word of... Read More →


Monday September 15, 2014 2:15pm - 2:35pm
W Midtown Atlanta

2:45pm

Coffee Break
Coffee and snacks will be provided.

Monday September 15, 2014 2:45pm - 3:00pm
W Midtown Atlanta

3:00pm

Feed The Content Engine
Speakers
avatar for Michael Brito

Michael Brito

Course Facilitator, Published Author
Leading Social Strategy for @WCGWorld. Hustler. Lakers. Niners. US Marine. Author.


Monday September 15, 2014 3:00pm - 3:25pm
W Midtown Atlanta

3:30pm

Measuring Performance and Value
Many leaders wrestle with measuring the value of Employee Advocacy in social media. We uncovered 3 key reasons for this. During this session you’ll hear about what should you measure, how and why.

Speakers
avatar for Susan Emerick

Susan Emerick

CEO & Founder, Brands Rising, LLC
Susan Emerick is the Founder of Brands Rising, LLC providing strategic advisory services in social media analytics, influencer engagement & employee advocacy. Prior to pursuing an entreprenuerial path, she lead a number of IBM's transformational social business & digital strategy initiatives which reshaped the way the global brand engaged in the internet era. Emerick has pioneered and scaled Employee Advocacy programs (Digital IBMer... Read More →
JM

jeanne murray

Partner, Brands Rising LLC
Jeanne Murray is an expert in brand management, with significant experience in new media programs and global market development. She leads by learning from insights, and thinks brands that are active in social media should too. Jeanne is passionate about focusing brand advocacy programs on effectiveness, not activity. She knows the most successful programs are nimble enough to adapt to insights from analytics and efficient enough to inform... Read More →


Monday September 15, 2014 3:30pm - 3:50pm
W Midtown Atlanta

4:00pm

Taking Your Program to the Next Level
Considerations and tips for defining your employee advocacy strategy, aligning your program to the culture of your organization, defining how you will create value for the business, and structuring a road map that will systematically increase the value of your program over time.

We are taking suggestions for participants on this panel  If you would like to suggest someone, please contact Chris Boudreaux.


 

Moderators
avatar for Chris Boudreaux

Chris Boudreaux

Digital Strategy Executive, EY
Chris Boudreaux helps brands transform their business performance through digital and social media. He is a digital strategy executive at EY, he founded the web site Social Media Governance in 2009, and, in 2013, he published the book, The Most Powerful Brandon Earth, which helps organizations empower their employees in external social media. His work has been featured by Harvard Business Review, Inc. magazine, Consulting magazine, Forrester... Read More →

Speakers
avatar for DeShelia Spann

DeShelia Spann

Digital Marketing Strategist, Eaton
DeShelia Spann is a Digital Marketing Strategist at Eaton and directs their employee advocacy initiative. Through the Eaton Brand Advocacy Program employees are inspired to engage their networks with relevant content promoting Eaton’s business and the power management industry while gaining insight to company and departmental news. In addition, it offers the opportunity to amplify existing marketing programs and messaging throughout various... Read More →
avatar for Sabrina Stoffregen

Sabrina Stoffregen

Global Diversity and Inclusion Communications Manager, Intel
Sabrina Stoffregen is Director of the Intel Ambassadors and Corporate Initiative Marketing Strategy team; she joined Intel in 1997. The Intel Ambassadors team is chartered with building Intel brand loyalists internally and externally. Intel Ambassadors are the voices of Intel's unified brand story that reveals to the world what it stands for and why they should care. Intel believes that its employees are its best brand advocates. It knows that... Read More →
avatar for Tammie Wagner

Tammie Wagner

Lead Internal Communications Consultant, AT&T
Tammie Wagner is an accredited business communicator with the International Association of Business Communicators (IABC). She manages employee communications strategy and implementation in the Global Marketing Organization at AT&T. She supports employee engagement with AT&T’s brand, advertising and sponsorship activities. Along with a stellar admin team, she also leads the company’s award-winning employee social media advocacy... Read More →


Monday September 15, 2014 4:00pm - 4:25pm
W Midtown Atlanta

4:30pm

Technology Trends and Choices
Understand current and emerging trends in the technologies used to operate an employee advocacy program. Also learn the most important factors to consider when choosing tools for your program.

Speakers
avatar for Chris Boudreaux

Chris Boudreaux

Digital Strategy Executive, EY
Chris Boudreaux helps brands transform their business performance through digital and social media. He is a digital strategy executive at EY, he founded the web site Social Media Governance in 2009, and, in 2013, he published the book, The Most Powerful Brandon Earth, which helps organizations empower their employees in external social media. His work has been featured by Harvard Business Review, Inc. magazine, Consulting magazine, Forrester... Read More →


Monday September 15, 2014 4:30pm - 4:45pm
W Midtown Atlanta

5:00pm

Wrap Up: Live Episode of the Social Business Helpline

After a full afternoon packed with solid information, you are bound to have some questions and ready to have some fun! As a wrap up to our event, we will be taping a live show during the final Q&A session. Our audience of summit attendees will have an opportunity to throw out some off-the-cuff questions, and our podcast panelists will answer. 

Listen to past episodes of the Social Business Helpline

 


Moderators
avatar for Denise Holt

Denise Holt

CMO & Co-Founder, GratZeez, Inc.
CMO & Co-Founder, GratZeez, Inc. & CEO & Founder, Collaborative IQ, Inc., Host of the Collaborative IQ Podcast | | Serial Entrepreneur since age 23, co-founding and operating businesses ranging from local service companies, to a design showroom, global commercial imports, to digital media, mobile gaming & social business consulting. | | An industry thought leader in social business strategy & social intelligence solutions... Read More →

Speakers
avatar for Chris Boudreaux

Chris Boudreaux

Digital Strategy Executive, EY
Chris Boudreaux helps brands transform their business performance through digital and social media. He is a digital strategy executive at EY, he founded the web site Social Media Governance in 2009, and, in 2013, he published the book, The Most Powerful Brandon Earth, which helps organizations empower their employees in external social media. His work has been featured by Harvard Business Review, Inc. magazine, Consulting magazine, Forrester... Read More →
avatar for Michael Brito

Michael Brito

Course Facilitator, Published Author
Leading Social Strategy for @WCGWorld. Hustler. Lakers. Niners. US Marine. Author.
avatar for Liz Bullock

Liz Bullock

CEO and Co-Founder, Social Arts & Science Institute (SASI)
Passionate about coaching and inspiring employees to use social media to deepen customer relationships and be a more effective business. Liz is CEO and Co-founder of Social Arts & Science Institute, LLC (SASI), which is focused on empowering organizations to scale employee social engagement to build trust and business results.
avatar for Susan Emerick

Susan Emerick

CEO & Founder, Brands Rising, LLC
Susan Emerick is the Founder of Brands Rising, LLC providing strategic advisory services in social media analytics, influencer engagement & employee advocacy. Prior to pursuing an entreprenuerial path, she lead a number of IBM's transformational social business & digital strategy initiatives which reshaped the way the global brand engaged in the internet era. Emerick has pioneered and scaled Employee Advocacy programs (Digital IBMer... Read More →


Monday September 15, 2014 5:00pm - 5:30pm
W Midtown Atlanta

5:30pm

Cocktails and Networking Reception
Enjoy cocktails and mingle with your fellow practitioners and program leaders. Participating employee advocacy technology vendors will be on hand to demonstrate their products and answer your questions in a casual cocktail hour at the end of the day.

Moderators
avatar for Chris Boudreaux

Chris Boudreaux

Digital Strategy Executive, EY
Chris Boudreaux helps brands transform their business performance through digital and social media. He is a digital strategy executive at EY, he founded the web site Social Media Governance in 2009, and, in 2013, he published the book, The Most Powerful Brandon Earth, which helps organizations empower their employees in external social media. His work has been featured by Harvard Business Review, Inc. magazine, Consulting magazine, Forrester... Read More →
avatar for Susan Emerick

Susan Emerick

CEO & Founder, Brands Rising, LLC
Susan Emerick is the Founder of Brands Rising, LLC providing strategic advisory services in social media analytics, influencer engagement & employee advocacy. Prior to pursuing an entreprenuerial path, she lead a number of IBM's transformational social business & digital strategy initiatives which reshaped the way the global brand engaged in the internet era. Emerick has pioneered and scaled Employee Advocacy programs (Digital IBMer... Read More →

Monday September 15, 2014 5:30pm - 7:00pm
W Midtown Atlanta

7:00pm

Opening Night Welcome Party
Monday September 15, 2014 7:00pm - 11:00pm
TBA