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Monday, September 15 • 4:00pm - 4:25pm
Taking Your Program to the Next Level

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Considerations and tips for defining your employee advocacy strategy, aligning your program to the culture of your organization, defining how you will create value for the business, and structuring a road map that will systematically increase the value of your program over time.

We are taking suggestions for participants on this panel  If you would like to suggest someone, please contact Chris Boudreaux.


 

Moderators
avatar for Chris Boudreaux

Chris Boudreaux

Digital Strategy Executive, EY
Chris Boudreaux helps brands transform their business performance through digital and social media. He is a digital strategy executive at EY, he founded the web site Social Media Governance in 2009, and, in 2013, he published the book, The Most Powerful Brandon Earth, which helps organizations empower their employees in external social media. His work has been featured by Harvard Business Review, Inc. magazine, Consulting magazine, Forrester... Read More →

Speakers
avatar for DeShelia Spann

DeShelia Spann

Digital Marketing Strategist, Eaton
DeShelia Spann is a Digital Marketing Strategist at Eaton and directs their employee advocacy initiative. Through the Eaton Brand Advocacy Program employees are inspired to engage their networks with relevant content promoting Eaton’s business and the power management industry while gaining insight to company and departmental news. In addition, it offers the opportunity to amplify existing marketing programs and messaging throughout various... Read More →
avatar for Sabrina Stoffregen

Sabrina Stoffregen

Global Diversity and Inclusion Communications Manager, Intel
Sabrina Stoffregen is Director of the Intel Ambassadors and Corporate Initiative Marketing Strategy team; she joined Intel in 1997. The Intel Ambassadors team is chartered with building Intel brand loyalists internally and externally. Intel Ambassadors are the voices of Intel's unified brand story that reveals to the world what it stands for and why they should care. Intel believes that its employees are its best brand advocates. It knows that... Read More →
avatar for Tammie Wagner

Tammie Wagner

Lead Internal Communications Consultant, AT&T
Tammie Wagner is an accredited business communicator with the International Association of Business Communicators (IABC). She manages employee communications strategy and implementation in the Global Marketing Organization at AT&T. She supports employee engagement with AT&T’s brand, advertising and sponsorship activities. Along with a stellar admin team, she also leads the company’s award-winning employee social media advocacy... Read More →


Monday September 15, 2014 4:00pm - 4:25pm
W Midtown Atlanta

Attendees (6)