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Monday, September 15 • 3:30pm - 3:50pm
Measuring Performance and Value

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Many leaders wrestle with measuring the value of Employee Advocacy in social media. We uncovered 3 key reasons for this. During this session you’ll hear about what should you measure, how and why.

avatar for Susan Emerick

Susan Emerick

CEO & Founder, Brands Rising, LLC
Susan Emerick is the Founder of Brands Rising, LLC providing strategic advisory services in social media analytics, influencer engagement & employee advocacy. Prior to pursuing an entreprenuerial path, she lead a number of IBM's transformational social business & digital strategy initiatives which reshaped the way the global brand engaged in the internet era. Emerick has pioneered and scaled Employee Advocacy programs (Digital IBMer... Read More →

jeanne murray

Partner, Brands Rising LLC
Jeanne Murray is an expert in brand management, with significant experience in new media programs and global market development. She leads by learning from insights, and thinks brands that are active in social media should too. Jeanne is passionate about focusing brand advocacy programs on effectiveness, not activity. She knows the most successful programs are nimble enough to adapt to insights from analytics and efficient enough to inform... Read More →

Monday September 15, 2014 3:30pm - 3:50pm
W Midtown Atlanta

Attendees (6)